As part of the Media Verse Content Solutions team, I worked on two main initiatives. The first focused on creating digital and print materials to communicate Philadelphia's role as a host city for the FIFA World Cup 2026. The second involved developing a local branding campaign that introduced the participating national teams, promoted local events and attractions, and encouraged the community to connect with soccer.

The campaign resulted in a cohesive visual system that included the main campaign identity, country-specific visual adaptations, print and digital materials, outdoor advertising concepts, social media content, and other branded communication assets.