At Rapid Ads, I worked as a Graphic Designer creating high-quality visual assets for brands such as Storck, TWG, and Nair. My role involved producing creative content for e-commerce platforms using advanced image composition, color correction, photo retouching, and layout design. I leveraged industry-standard tools like Photoshop and Illustrator, alongside generative AI platforms (Midjourney, ChatGPT, Gemini, among others) to enhance creative workflows and outputs.
Goals
Image Collections: Creating sets of images at different quality levels (B, B+, A, A++) for online stores like Walmart and Amazon.Quality & Standards: Building consistent image packages that follow all e-commerce guidelines.Fast Delivery: Working at a steady pace to deliver images on time, helping clients update and improve their online content quickly.Platform Workflow: Uploading editable files directly to the Rapid Ads platform so clients could easily make quick edits on their own.Asset Design: Designing digital marketing materials like product mockups, web banners, and online ads.
Results
Multi-Project Management: Successfully managed multiple simultaneous projects per week.High-Volume Output: Delivered 5 to 6 daily assets with fast turnaround times, allowing clients to quickly update their content.Design Quality: Ensured all deliverables met high aesthetic industry standards, reflecting a strong visual design criteria.Skill Mastery: Mastered e-commerce design best practices and improved my image composition techniques.Platform Adaptation: Learned to use the Rapid Ads platform and adapted seamlessly to its workflow, uploading editable files to deliver final assets beyond standard static formats (like PNGs).
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