Lights4fun
Overview
I collaborated with Lights4Fun creating animated and static banner content for social media and e-commerce platforms like Amazon. I helped improve their briefing process and delivered strategic visual assets focused on Stories and other high-engagement formats. The content showcased their products with an elegant, chic style aligned with their audience.
Goals
One of the main hurdles was working with unclear briefs and inconsistent internal direction. Early ideas lacked visual cohesion and persuasive power, which slowed execution.
♦ Designed animated social banners and story-format ads with a chic, clean aesthetic.
♦ Created strategic visual content aligned with product benefits and platform best practices.
♦ Produced assets optimized for e-commerce, including Amazon-specific images and videos.
♦ Collaborated with the client to refine the briefing process, resulting in clearer communication and more efficient workflows for future campaigns.
Results
This project allowed me to blend creative direction with e-commerce strategy, producing content that was both visually compelling and performance-oriented. The new visual assets elevated the brand’s digital presence while also improving internal creative processes.
