Tax Pro

Overview
IOOGO Tax Pro is a financial platform designed to modernize and simplify how users file their taxes. In the midst of tax season, the challenge was to fully redesign their app and web platform, focusing on a more agile, intuitive, and visually engaging experience that could support the growth of their

Goals
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Optimize the user experience to enable independent tax filing without external assistance.
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Modernize the visual interface with a clean, professional, and accessible design.
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Develop a fully functional mobile app to eliminate desktop dependency.
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Meet tight development deadlines to launch before the start of tax season.
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Position the product as the centerpiece of IOOGO’s ecosystem.
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Results
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Redesigned the UX to make navigation smoother and reduce friction in key tasks.
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Refreshed the UI with a modern, clear, and brand-aligned look.
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Built the mobile app from scratch, enabling the full tax filing process on a phone.
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Developed an optimized web version with a consistent experience across platforms.
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Delivered fast, right on time for tax season.

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